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Affiliate Disclosure Requirements and Examples

In 2009, the FTC published Guides Concerning the Use of Endorsements and Testimonials in Advertising (the “FTC Guidelines”). These FTC Guidelines require companies and individuals who receive compensation for endorsing a product or service to clearly disclose this connection to the consumer. As a result, any affiliate who receives compensation for endorsing or promoting products or services using reviews, rankings, blogs, videos, articles, or other testimonials must clearly and conspicuously disclose this financial incentive.

Webbie.express requires all of its affiliates to comply with the FTC Guidelines. Failure to do so may result in removal from our affiliate program and the cancellation of all outstanding commissions owed to the affiliate.

We realize that, on the surface, some of these guidelines may seem onerous, but not only are they required by U.S. law, but we believe such transparency ultimately creates happier, long-term customers, which works towards everyone’s best interests. We certainly value long-term customers over short-term customers, and our most profitable long-term affiliates are those who deliver long-term customers.

Disclosure Requirements:

To comply with the FTC Guidelines, you must disclose that you are receiving commissions, and these disclosures must meet four basic requirements: disclosures must be frequent, clear, conspicuous, and require no scrolling or other type of user action to locate.